Fractional COO · Coaching · Done-for-you projects
The work behind the business that makes it run.
Most founders don’t stall for lack of vision. They stall because the back-of-house never got built — the funnel that leaks, the team that was never really trained, the brand no freelancer can quite nail, the tools that don’t talk to each other. This is where it gets handled, two ways: a guide in your corner every week, or a pair of hands to take the work off your plate entirely.
Book a free consultation →Why this exists
The hardest part is that you can’t always see what’s missing.
When you’re the founder, the marketer, the ops team, and the person answering emails, the gaps hide in plain sight. The ads run but the money doesn’t come back. New hires take months to get good. Every freelancer’s work comes back almost right. You know something isn’t working — you just can’t always name it, and you definitely don’t have time to fix it.
That’s the work I do. Some of it you’ll recognize the moment you see it named below. Some of it you don’t yet know you need — until it turns out to be the quiet thing costing you the most.
You don’t have to have it all figured out. You just have to know where it hurts.
Way one · A guide in your corner
Weekly coaching.
For the founder who mostly needs judgment and momentum — someone who’s built it before, thinking it through with you every week.
One standing session a week, aimed at a single thing: making your business more profitable.
No course to keep up with, no big build — just a steady hand while you make the calls only you can make. We take the real problem in front of you that week, work it together, and you leave each session knowing exactly what to do next. It’s the difference between guessing alone and having someone who’s already made the mistakes you’re about to.
Sessions are held weekly by video. Packages can be split into payments — we’ll sort the details on our first call.
Way two · A pair of hands
Projects I take off your plate.
Each of these is a defined project — scoped, priced, and delivered — so you can point at what’s hurting and have it handled. Read them like a menu: find the sentence that sounds like your week. Ranges depend on size and complexity; we pin the exact number on a call.
I’m running ads, but I can’t tell if they’re actually working.
A marketing funnel that actually converts. Sending cold traffic straight to “buy now” is asking someone to marry you on the first date — most say no, and the ad budget bleeds out. I nail who the offer is really for, then design the path from ad → opt-in → offer → sale, with the steps in between that turn a stranger into a buyer.
→ You finally know which dollars make money — and cold strangers turn into buyers.
Everything runs through me, and new hires take forever to get good.
A staff training & onboarding program that gets people capable fast and keeps them — the same kind of system I built to fix front-desk training and retention at my own studio. Your standards, documented and teachable, so quality stops depending on you being in the room.
→ New hires get good fast, and the business runs even when you step away.
My brand feels different every time I show up, and freelancers keep guessing.
A foundational brand & audience brief — and it starts deeper than logos. We define who you’re actually for (your core customer avatars), then build the voice, positioning, and visual direction on top of that. It becomes the single source of truth you, your contractors, and every future hire finally work from — the piece most founders don’t realize is missing until everything they outsource comes back slightly off.
→ Everything you put out sounds like you — and everyone you hire gets it right the first time.
I know I should be emailing my list, but I never actually do it.
A newsletter & email strategy with the assets to run it — a plan, templates, and the first sends built — so the audience you worked to grow turns into real relationships and revenue instead of a list you feel guilty about.
→ Your list becomes a warm audience that opens, reads, and buys.
My tools don’t talk to each other and I’m copying things between tabs.
Your tech platforms set up and integrated — Monday, ClickUp, Asana, Notion, Slack — wired together with the automations that kill the busywork, so the business runs on systems instead of on your memory.
→ The tab-juggling ends, and everything finally lives in one place that runs itself.
I want a real community, but it’s all held together with duct tape.
A community built to feel like somewhere worth being — onboarding that welcomes people in, a rhythm of events, and the structure to run it — designed for a Facebook Group, Circle, or wherever yours lives.
→ A space people actually show up for — without needing your constant attention.
I’ve got expertise worth packaging, but no container for it.
Your knowledge designed into a real course — structure, curriculum, and learning flow, ready to build and launch. I design it so it actually teaches, and the finished plan lands in your hands ready to go.
→ A course ready to launch — your expertise packaged into something that sells on its own.
Something’s clearly broken back here — I just can’t see the shape of it.
Not everything fits a menu. If what you’re facing is bigger or blurrier than one project — or you want someone to run the back-of-house on an ongoing, fractional basis — that’s a conversation. We’ll scope it honestly together.
→ A clear first move — and someone who’s done it to run it with you.
Not sure which one you need?
That’s exactly what a first conversation is for. Tell me where it hurts — the number that won’t move, the thing you keep avoiding, the mess you can’t quite see the shape of — and I’ll tell you honestly where I’d start, or if I’m not the right fit for it.
You bring the symptom. I’ll help find the fix.
Let’s get it running.
A first conversation is free — no pitch, just a real read on what’s actually holding the business back and where I’d begin.
Book a free consultation →