Selected Work

A look at the work behind Hello Flourish.

A curated handful of projects — the systems, stories, and businesses I’ve helped build. Not everything, on purpose: just the work that best shows how I think and what I can do.

Operations & Systems

Align Brooklyn · Co-founder

A wellness studio built to scale without losing its soul.

I co-founded and ran an award-winning boutique wellness studio. As we grew, the usual cracks appeared — inconsistent training, culture drift, staff burnout. I treated all three as systems problems: I built staff training and onboarding from the ground up, turned our values into an actual operating system, and designed the day-to-day workflows that let the studio run without me in every room.

Ranked in the top 1% of Black-owned businesses nationally and top 2% of women-owned. When the pandemic forced studios to close, the systems and community we’d built made it possible to sell 53 memberships in a single week and carry the business online.

Digital & Content Systems

A long-running radio producer

Bringing a lifetime of analogue work into the digital realm.

A veteran radio producer had decades of broadcasts — roughly 600 episodes — and a devoted audience, but no real digital home. The archive was hard to search and easy to lose. I designed a searchable archive and a repeatable system to publish new shows and resurface old ones, so a lifetime of analogue work could live, and keep growing, online.

An enduring, searchable body of work now reaching a new audience — with a system simple enough to keep running week after week.

Community & Audience

Wellness membership community

From zero to a thriving community.

Starting from nothing, I built and grew an engaged online community for a wellness brand — designing the content rhythms, the welcome experience, and the daily practices that turn a passive following into a place people actually show up and belong.

A community built from scratch into an active, self-sustaining space — the kind that keeps a business warm between launches.

Funnels & Email · Current

Independent art & apparel collective

A quiz-led funnel that still sounds like the brand.

An independent art and apparel collective wanted to turn casual browsers into a real audience — without sounding like everyone else’s marketing. I’m building a quiz-led funnel that flows into a nurturing email sequence: a finite, well-scoped project designed to slot neatly alongside the work they’re already doing.

In progress — a repeatable path from first click to loyal customer, written in the brand’s own voice.

The range

Turning conviction into structure that lasts.

Beyond the businesses I’ve helped build, I’ve designed organizing systems and led campaigns that grew from a single idea into national infrastructure. It’s the same muscle I bring to founders: taking something you believe in deeply and giving it the structure to endure. Day to day, my hands-on work spans newsletters and email, social media, print, membership and community building, pricing, positioning, and operations — across wellness practitioners, coaches, and mission-driven brands.

Strategy & operationsNewsletters & emailFunnelsSocial & contentCommunity buildingSystems & SOPs

Samples

A little of the hands-on work.

A sampling across clients — print, social, and newsletters.

Print

Promotional flyers people could take with them to learn about the business, alongside the challenge campaigns we ran to keep members inspired and coming back — all for Align Brooklyn.

Promotional card, front — Promo card 1 — front

Promotional card, back — Promo card 1 — back

Newsletters & email

Email work for Dr. Brown that blends education and sales in a distinctive, visually rich aesthetic — from cooking videos to curated resource lists, community highlights, and more.