Business Foundations · For founders launching or newly launched
Build the plan your business has been missing.
Whether you’re about to launch or just have, this is the moment a real plan matters most. Business Foundations is where we build one together — a living business plan, shaped around four questions and anchored to the values that brought you here. You leave with a plan you’ll actually use.
Book a free consultation →Why start here
A plan isn’t paperwork. It’s how the tradeoffs get easier.
Most founders don’t struggle for lack of talent or heart. They struggle because the whole business lives in their head — pricing, positioning, operations, growth — with no single place where it all fits together and checks back to what matters. Business Foundations builds that place. Not a template you fill in alone, but a working plan we develop side by side, researched and revised as your thinking sharpens.
See the whole business clearly — then every decision has somewhere to point.
First, your North Star
The Compass keeps the plan honest.
Before we touch strategy or numbers, we name what’s fixed — your values and the purpose you’re building around. That’s your Compass. As the plan takes shape, every question checks back against it, so growth never means drifting from what matters.
Values & Purpose
Who you serve and why, kept at the center of every decision.
Structure & Power
The systems, agreements, and pricing that hold a business up.
Operations & Strategy
How the work actually moves — offers, sales, growth.
Time, Energy & Rhythms
The pace that lets you sustain it without burning out.
The four directions are the shape; there’s more underneath. We build yours together.
How the plan unfolds
Four questions, one business.
Every business, whatever its size, has to answer the same four questions. We take them one at a time — and by the end, they add up to a plan.
Where do you fit?
We map the landscape you’re entering — who you serve, what they actually want, the problem only you solve, and what sets you apart from everyone adjacent to you.
- Industry & market analysis
- Target customers
- Problem you solve
- Competitive edge
What is your form?
How the business creates value and gets it to people — your offers, your revenue streams, how you’re positioned, and how customers find their way to you.
- Business model
- Revenue streams
- Product & positioning
- Marketing & sales
How do you profit?
The numbers that decide whether the mission is sustainable — pricing, real costs, margins, break-even, and what a healthy year actually looks like.
- Pricing strategy
- Costs & margins
- Break-even
- Revenue targets
How do you work?
How the business runs day to day — how you find customers, deliver what you promised, and keep the whole thing moving, plus who owns what.
- Getting customers
- Product & delivery
- Operations & admin
- Roles & workflows
How it works
A rhythm of two calls a week.
Each week follows the same simple shape — learn it, work it, bring it back.
We dig into the question
I walk you through the week’s question — the concepts, what a strong answer looks like, and what to watch for as you work.
You do the work
You take it away and build your piece of the plan on your own time — with me a Slack message away for the questions that surface between calls.
We refine it together
You bring your answers back. We sharpen them together, fold them into the plan, and line up the week ahead.
It’s a working document from day one — grounded in real research and honest numbers, and yours to keep and keep current.
What you leave with
A plan and a Compass, both yours to keep.
- A living business plan across all four questions
- Your Compass — your North Star and the principles you steer by
- Clarity on pricing, positioning, and what sustainable looks like
- A clear-eyed view of where the business needs attention next
So the next hard tradeoff is one you can navigate on your own.
Is it the right fit?
This is for you if…
- You’re launching a business — or recently did — and want a real plan underneath it
- You have the vision, the craft, or the product, but it all still lives in your head
- You’d rather build from clarity than react week to week
- You want the business to reflect your values and your worth
It’s probably not if…
- You want someone to simply hand you a plan without building it with you
- You’re after a quick tactic rather than a foundation
- You’re not ready to look honestly at the numbers
Investment
Six weeks of twice-weekly one-to-one calls, a business plan built alongside you, and your Compass to keep — for one set fee, with no open-ended hourly billing. Payment-plan options are available; we’ll sort the details on our first call.
Start with a real plan.
A first conversation is free. We’ll look at where the business is now, what’s already working, and whether Foundations is the right place to begin.
Book a free consultation →